Drew McLellan, Author at Business2Community

Drew McLellan

Contributor
4 Articles

Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers.

He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

For more than 30 years, Drew McLellan has been in the advertising industry. For 26 of those years, he has owned and run an agency. Drew also leads the Agency Management Institute, which advises hundreds of small- to medium-sized advertising agencies on how to grow and build their profitability through agency owner peer networks, consulting, workshops, and more

Latest Articles By Drew McLellan

Cultivating a Workplace Environment That Excels in Strategic Thinking

As an agency owner or marketing team leader, you likely manage many projects. You guide the whole team, making sure…

Drew McLellan
June 22, 2021
Business Articles

How to Conduct Market Research Without Breaking the Bank

Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them…

Drew McLellan
April 13, 2021
Marketing

What Agency Edge Research Can Tell You About Your Clients

Even before the pandemic hit, many of my agency clients expected some form of an economic downturn in 2020. This…

Drew McLellan
January 18, 2021
Business Intelligence

How to Strengthen Your Agency’s Hiring Process During a Pandemic

It doesn’t matter if you're in a major market or based in a rural area: Attracting and retaining talent is…

Drew McLellan
August 2, 2020
Business Articles

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