One of the most valuable company assets is its brand. Therefore, it is important to measure satisfaction, awareness, and perception.…
Marketing
Latest Articles By Emily Carroll
As marketers, we are often tasked with choosing between different advertising designs and messaging to launch. We ask ourselves questions…
Emily Carroll January 27, 2021
Marketing
As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year.…
Emily Carroll October 8, 2020
Ecommerce
The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer…
Emily Carroll September 18, 2020
Strategy
In 2020, creating a strategic and impactful strategy for customer satisfaction is essential for businesses everywhere. Poor customer experience can…
Emily Carroll August 9, 2020
Customer Experience
The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies…
Emily Carroll July 30, 2020
Digital Marketing
COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our…
Emily Carroll July 17, 2020
Business Articles
Public relations and market research are hardly ever mixed. I assume this is because the entire existence of PR is…
Emily Carroll June 30, 2020
Business Articles
There is a common misconception when conducting market research that it is extremely costly. This may have been true when…
Emily Carroll June 22, 2020
Strategy