In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87%…
Business Articles
Latest Articles By Erin Hynes
Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive…
Erin Hynes November 24, 2021
Digital Marketing
As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in…
Erin Hynes July 25, 2021
Marketing
You might have come across the term “walled gardens” to describe how big online platforms manage their data. A clear…
Erin Hynes May 28, 2021
Marketing
Connected TV (CTV) describes any type of TV that can be connected to the internet and can stream digital video.…
Erin Hynes May 1, 2021
Tech & Gadgets
In recent years, streamed television content has become an exciting opportunity for digital campaigns. As you integrate streaming TV into…
Erin Hynes March 29, 2021
Marketing
The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available…
Erin Hynes March 22, 2021
Customer Experience
When tracking campaign performance, the right information can really make a difference. Detailed data helps you understand where your programmatic…
Erin Hynes March 8, 2021
Online Marketing