Erin McDonald is the head graphic designer of Expert Media Design. She works with small businesses to develop a cohesive and inviting brand. Her obsession is making things beautiful yet functional. From ideation to execution, every aspect of the creative process interests her.
Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for many…
You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one?…
For a lot of companies, branding is an integral element of success. A brand is a complex system with many…
The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more…
It’s time. You’ve finally decided to set up a professional website for your business or decided it’s time for an…
It is vital for all small businesses to have a website regardless of which industry it may be in. The…
With such a crowded market, small businesses may find it hard to stand out. The trick of how to gain…
Touchpoints are commonly used in business. They can even make or break a company’s relationship with a client. So, what…
Looking to learn how to market a new business online? To start, there are two main categories. They comprise of…
We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet…
As a small business owner, you’ve learned how to craft a beautiful brand. Your website is updated and full of…