Gee Ranasinha, Author at Business2Community

Gee Ranasinha

Contributor
3 Articles

Gee Ranasinha has over 25 years of international strategic and tactical marketing experience. As CEO of marketing services company KEXINO, Gee and his team helps startups and small businesses in the USA, Europe and Australia better shape their value proposition and buying experience to be more aligned with today’s more demanding, digitally-adept customer.

Outside of work Gee loves to cook and play jazz piano even if, truth be told, he’s not that good at either of them. He lives in a world of his own in North-Eastern France, tolerated by a wife and teenage son.

Latest Articles By Gee Ranasinha

Marketing Isn’t (Just) About Marketing Any More

In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially…

Gee Ranasinha
October 21, 2020
Marketing

Reading the Room: Marketing During a Crisis

Well, this is all pretty bonkers, isn’t it? Like many people, the past weeks have seen my email inbox filled…

Gee Ranasinha
April 1, 2020
Marketing

Selling a Premium Product is About More Than Price

One of the hardest things in business is to work out what price to charge for your product or service.…

Gee Ranasinha
January 7, 2020
Sales Management

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