Howard is a "Top 50 B2B Marketing Influencer (US)" and has more than 25 years' experience in B2B sales and marketing. He is president of Spear Marketing Group, a full-service B2B demand generation agency.
Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as…
A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from…
An old boss once commented: “75% of marketing is just being in the right place at the right time.” You…
Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies…
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both…