Jay Leonard

Many articles have been written over the years enumerating the benefits of blogging for online lead generation. While blogging is…

The new Facebook Timeline page format So we all thought it was coming, but a week ago at Facebook’s fmc2012…

What’s your brand’s friendliness factor?  Perhaps it’s the stream of debates between the Republican presidential candidates that have ratcheted up…

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social…

Welcome to week two of our six-part blog series entitled “Best of A/B Testing.” Every week we will be showcasing…

Where, oh where… Has My Like Button Gone? This is one of those puzzling things that confuses many new Facebook…

Drip marketing, often referred to as lead nurturing or marketing automation, involves sending a series of emails automatically to leads…

To add a heightened level of professionalism. A JobMob reader asks: I have a professional question. Do you know how…

If you work in the PR field, you likely saw this New York Times article by Stuart Elliot about the…

You only need a small customer base to build huge rewards for your business. Being a Sharing Superhero means you’re…

If you're involved in business development or recruitment, you're already spending lots of time on LinkedIn. That's me! As a…

So far in this series about blogging, we have looked at: Part 1: 3 reasons your company needs a blog…

Planned Parenthood of the Great Northwest is trying out a new tactic to promote safe sex: Condoms that come with…

I’ve been reflecting on the future of customer service lately. Two trends—social media and mobile technology—have many business leaders thinking…

Which courier image increased lead conversion rates 30%? Test 1: European vs Asian Traffic source: Pay-per click advertising on Google…