When preparing your business for the New Year, it is important for your success that you have organized a PR…
Business Articles
Latest Articles By Jay Leonard
Valentine's Day is just around the corner and Moet & Chandon has turned to social media to boost sales. Their…
Jay Leonard January 24, 2012
Consumer Marketing
I sat in on the Content Marketing for Real Marketers webinar, with Joe Chernov and Rebecca Lieb, hosted by #CMI…
Jay Leonard January 19, 2012
Content Marketing
In a previous article I wrote for Business 2 Community, I predicted that in 2012, content marketing + social media…
Jay Leonard January 18, 2012
Content Marketing
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged…
Jay Leonard January 17, 2012
Loyalty Marketing
A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills,…
Jay Leonard January 17, 2012
Marketing
You may not realize it, but a safe workplace can lead to a decrease in business expenses. Something as simple…
Jay Leonard January 13, 2012
Strategy
Today’s post is brought to us by the Hall of Famer, Kris Olin. If you would like to join Kris…
Jay Leonard January 13, 2012
Marketing
It's no secret that leadership skills are essential to devise a great individual mindset that will hopefully trickle down to…
Jay Leonard January 12, 2012
Leadership
A few months ago an interesting article made its way across the web. The story was a remarkable crowdsourcing success…
Jay Leonard January 9, 2012
Marketing
It’s happened to all of us. We think we’re logged into one account, when actually we’re logged into another. We…
Jay Leonard January 9, 2012
Business Articles
Out with old and in with the new. It’s a saying we hear a lot, but does it apply to…
Jay Leonard January 5, 2012
Online Marketing
Many of us likely remember the classic "4 Ps" of the marketing mix: Product, Place, Price, and Promotion. These concepts…
Jay Leonard December 24, 2011
Marketing
When I was a kid, my grandmother had a favorite, cautionary phrase: “Idle hands are the Devil’s playground.” Just the…
Jay Leonard December 23, 2011
Social Media
What is Pinterest? It’s a fun website that’s great for visual people. As described by Pinterest, it serves as a…
Jay Leonard December 23, 2011
Social Media
The Sizzle: Facebook’s vision for 2012. The Fri-Up: Santa’s Reindeer. The Sauce: Xmas MILF brawl. The Sizzle If it’s good…
Jay Leonard December 23, 2011
Business Articles