Jessica Mehring, Author at Business2Community

Jessica Mehring

Contributor
5 Articles

Jessica is the CEO of Horizon Peak Consulting, where she helps IT, software and tech companies drive enterprise sales and achieve faster customer growth with conversion content. She is also the creator of The Content Lab, where she offers training programs for content creators.

Latest Articles By Jessica Mehring

The Cost of Poor Communication

When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader,…

Jessica Mehring
July 23, 2021
Communications

Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey

Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the…

Jessica Mehring
February 22, 2021
Content Marketing

How to Prioritize What Marketing Content to Spend More Money On

If you have a content strategy plan built from a deep understanding of who your clients are as human beings,…

Jessica Mehring
May 29, 2020
Marketing

Why Content Marketing Strategy Is Like Kale

Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice…

Jessica Mehring
January 27, 2020
Content Marketing

Content Types: Email Newsletters

Email can be overwhelming. In fact, The Radicati Group, a technology market research firm, estimates that the average business user…

Jessica Mehring
September 26, 2018
Content Marketing

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