What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication…
Marketing
Latest Articles By JJ Tyson
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers.…
JJ Tyson August 10, 2020
Email Marketing
Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and…
JJ Tyson May 26, 2020
Email Marketing
What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major…
JJ Tyson April 28, 2020
Ecommerce
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity…
JJ Tyson April 1, 2020
Marketing
Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate…
JJ Tyson February 18, 2020
Ecommerce