John Lincoln, Author at Business2Community

John Lincoln

Contributor
17 Articles

John Lincoln (MBA) is CEO of Ignite Visibility, a digital marketing instructor at UCSD and author of the book “Digital Influencer, A Guide to Achieving Influencer Status Online,” Lincoln has worked on over 400 marketing campaigns including clients such as FOX, USA Today and BTO Sports. He has won SEO expert of the year, most influential people in CRO and best social media campaign of the year and is a regular columnist on Search Engine Land, Marketing Land, Entrepreneur and Inc.

Latest Articles By John Lincoln

How to Elevate Your Strategy With Pinterest Business

With a growing number of social media channels to choose from, marketers need to fight tooth and nail to show…

John Lincoln
November 14, 2021
Business Articles

5 Tips for Improved Social Media Account Management

If you have a plethora of social media accounts, managing them can feel like a whirlwind. Knowing how to manage…

John Lincoln
November 1, 2021
Social Media

Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article,…

John Lincoln
September 3, 2021
Strategy

How to Properly Utilize Instagram Ads to Build Your Following

With an advertising audience of more than a billion people, Instagram has proven itself as an effective tool in reaching…

John Lincoln
May 13, 2021
Business Articles

3 Big Changes Coming to Facebook in 2021

Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like…

John Lincoln
April 1, 2021
Facebook

12 Surprisingly Easy Excel Tricks for SEOs

Search engine optimizers — don't fall for the myth that Excel is aged and lifeless. This classic slice of Microsoft…

John Lincoln
February 12, 2021
SEO

A Quick Guide to Facebook Offline Conversions API

Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases…

John Lincoln
December 18, 2020
Facebook

What Is Core Web Vitals? [Infographic]

The spring of 2020 feels like so long ago. If you think back, you may remember that one of the…

John Lincoln
October 26, 2020
SEO

Jumpstart Your Social Media Marketing for 2021

So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along.…

John Lincoln
October 19, 2020
Social Media

What’s the Real Difference Between Instagram Reels and TikTok?

In early August 2020, Instagram introduced a new feature that closely resembles TikTok: Instagram Reels. Now that users have had…

John Lincoln
September 21, 2020
Social Media

5 Steps to Finding New SEO Keywords with Lightning Speed

Finding SEO keywords isn't some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000%…

John Lincoln
September 10, 2020
SEO

The 3 Biggest Things Coming For SEO In 2021 and Beyond

Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive…

John Lincoln
July 9, 2020
SEO

3 Big Changes Pinterest Has Made Which Might Change Your Strategy

Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to…

John Lincoln
May 22, 2020
Business Articles

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal…

John Lincoln
March 29, 2020
Small Business

How to Accurately Forecast Digital Marketing-Driven Growth

Digital marketing is, hands down, one of the best ways to grow a business. But as you develop a strategy…

John Lincoln
March 3, 2020
Digital Marketing

Wanna Go Viral? Here is the Little-Known Formula

How would you like your content to go viral? Of course you would! Here’s the first thing you need to…

John Lincoln
January 13, 2020
Marketing

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