Kelly Groover, Author at Business2Community

Kelly Groover

Contributor
8 Articles

Latest Articles By Kelly Groover

Prioritizing Your Inbound Marketing Strategies for 2021

Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous…

Kelly Groover
January 13, 2021
Inbound Marketing

How to Reach GenZ: 3 SMS Communication Strategies to Reach This Generation

Last year, Gen Z officially took over the title of “largest living generation” – beating out Millennials and Baby Boomers.…

Kelly Groover
August 11, 2020
Communications

How to Excel at Your Video Strategy this Year

If you’ve been thinking of new ways to connect with your prospects and clients, video marketing could be the key…

Kelly Groover
July 21, 2020
Business Articles

5 Ways Your Marketing Team Can Respond to Crisis

Paying your employees, generating new revenue, and successfully navigating a crisis? While you may not believe it, these are all…

Kelly Groover
May 19, 2020
Business Articles

Creating Content for Every Stage of the Buyer’s Journey

Without content, you can't attract leads and turn them into customers. But what type of content grabs a lead's attention?…

Kelly Groover
March 6, 2020
Content Marketing

Making the Case for Case Studies: Why They’re Important for your Inbound Strategy

Remember a time when you bought clothes online? Since you couldn’t try on anything, you had to look through customer…

Kelly Groover
March 4, 2020
Inbound Marketing

11 SEO Tactics to Optimize eBooks and White Papers

Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks…

Kelly Groover
February 7, 2020
SEO

Get More Value Out of Your CRM Integration

Deciding to integrate your HubSpot portal with your CRM platform is exciting. But just because you’re amped to reap the…

Kelly Groover
January 27, 2020
Customer Experience

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