Kristen McCormick

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use…

March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s…

If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day…

Every business owner is looking for those perfect campaigns that can convert your organic website traffic, web pages, email newsletters,…

February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras,…

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying…

Local business owners know digital marketing is critical. Unfortunately, many don't sustain growth because they cannot maintain consistency or because…

Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The…

You already know that having a presence on Google is a must—especially for local businesses. You may also know that…

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your…

Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and…

It's long been known that what customers have to say about your business carries more weight than what you have…

On September 1, Google announced that the search terms report in Google Ads will now display only search terms that…

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining…

As far as technology has come, email marketing is still the most effective way to stay in touch with your…