Kristen McCormick

Take a trip back to high school with me real quick. The day everyone looks forward to. The release of...…

You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the…

You need a keyword research tool. You think easy peesy and do the ol' Google search. Then you see that…

At this point, we know that resisting Google Ads updates is a bit like... ...herding cats. But that doesn't mean…

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness…

Calls to action are essential for conversion (it sounds like a saying), but they don't stand alone. In any good…

More than half of the world’s population uses social media today for just about every aspect of life. This makes…

Hashtags are useful for increasing your visibility and growing your brand, but with the sheer size of social media, it…

Something to know about me before you read this post: I'm the type of person who creates spreadsheets when shopping…

PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But…

Let's get one thing straight: If it's not selling something, it's not copy. Any word or phrase you put in…

If you perform a Google search for B2B marketing strategies, it's all too easy to land on articles that simply…

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of…

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that…

Your Google business listing, called your Business Profile by Google, is a free tool you can use to help more…