Kristin Zhivago, Author at Business2Community

Kristin Zhivago

Contributor
8 Articles

Kristin Zhivago gets up every day thinking about how she can help her clients sell more. Her many adventures in business began as the first woman to sell machine-shop tools in the U.S., and rapidly grew into a life of customer-centric evangelism. She spent decades as a “revenue coach,” often hired to turn around struggling marketing and sales departments for companies of all sizes (from startups to IBM). Zhivago knows how to succeed in today's competitive market. Zhivago Partners, a digital marketing management company, is the culmination of her experiences as an entrepreneur, revenue coach, keynote speaker, author of 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, and rescuer of sagging sales. Zhivago Partners is a thriving, digital marketing management firm consisting of professionals experienced in leveraging leading-edge methods to increase revenue for both B2B and B2C companies.

Latest Articles By Kristin Zhivago

Digital Marketing Ethics

It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since…

Kristin Zhivago
December 30, 2021
Digital Marketing

Exact Match: How Search Engine Expectations Changed Buying—and Marketing—Forever

"I know it’s here somewhere, and if I keep tweaking my search terms, I’ll find exactly what I’m looking for."…

Kristin Zhivago
December 7, 2021
SEO

Your Customers Know More About Buying Than You Know About Selling

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I…

Kristin Zhivago
August 31, 2021
Customer Experience

How to Sell

I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company owner;…

Kristin Zhivago
May 5, 2021
Sales Management

SEO for CEOs: What You Need to Know

Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven…

Kristin Zhivago
March 19, 2021
SEO

Why is Mindset-Driven Marketing So Important For Your Digital Marketing?

I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on…

Kristin Zhivago
August 7, 2020
Digital Marketing

Why “Selling” Is Really, Truly Dead—And What You Should Do Instead.

Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously…

Kristin Zhivago
June 8, 2020
Sales Management

Digital Marketing Trends From the Customer’s Perspective

There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served…

Kristin Zhivago
March 29, 2020
Digital Marketing

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