Larisa Bedgood

Digital cookies were created in 1994 by Lou Montulli and John Giannandrea, who worked at Netscape Communications. In 1995, DoubleClick…

Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along…

Personalization has transformed marketing strategies, and today’s consumers want tailored experiences in their brand interactions. To provide the personalized experiences…

The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly…

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies…

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years…

The Customer Data Platform market is projected to expand quickly over the next five years, rising from USD 2.4 billion…

Consumers generate huge amounts of data – we've seen this ourselves in our marketing work as we try to manage…

Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing…

Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online…

Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a…

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what…

In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products…

How to Drive Meaningful Customer Engagements and Better Marketing Outcomes Customer engagement is defined as all the interactions a customer…

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends,…