Larisa Bedgood

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the…

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by…

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels…

It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines and more. From the onset,…

Data-driven marketing tops the lists of priorities for 55% of marketers. This is according to research by a 2019 study…

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends,…

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using…

Personalization has transformed marketing strategies, and today’s consumers want personalized experiences in their interactions with brands. To provide the personalized…

Brands that provide winning customer experiences outperform their competitors. You may have heard this before but now so more than…

We often hear about the customer experience but what does it really mean and why is it so important? Basically,…

Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance…

The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal…

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in…

While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective…

Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first…