If there’s a demand for your product, you’ll soon encounter competition, if you haven’t already. The secret to lasting success…
Strategy
Latest Articles By Laura Patterson
In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next…
Laura Patterson May 3, 2021
Customer Experience
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement…
Laura Patterson April 5, 2021
Strategy
The goal of every marketing effort, whether it's through email, a landing page, social media, or a digital ad, is…
Laura Patterson March 3, 2021
Online Marketing
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/operational_excellence_spinning_plates_podcast_1_online-audio-converter_com_.mp3 The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to…
Laura Patterson February 24, 2021
Strategy
Growth. It’s still the top mandate for every organization. Why? Perhaps work by PwC provides some insight. Since 1997, PwC…
Laura Patterson February 18, 2021
Strategy
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical…
Laura Patterson January 28, 2021
Strategy
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the…
Laura Patterson December 18, 2020
Customer Experience
Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you…
Laura Patterson December 10, 2020
Strategy
Data has become a critical strategic asset. Even so, a study by the Business Application Research Center shows that many…
Laura Patterson December 9, 2020
Big Data
Why? It’s the question that reveals your purpose and outlines why the work of your company matters. While the world…
Laura Patterson October 3, 2020
Strategy
When it comes down to the wire as a business leader are you more likely to go for it or…
Laura Patterson September 12, 2020
Strategy
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations…
Laura Patterson May 29, 2020
Customer Experience
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/VEM_What_s_Your_Edge_April_19th_MP3.mp3 Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts aimed at helping you leverage data, analytics,…
Laura Patterson May 24, 2020
Marketing
You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that…
Laura Patterson May 15, 2020
Strategy
My first job in the business world was in the financial services sector, where I held the title of customer…
Laura Patterson May 11, 2020
Customer Experience