In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to…
Business Intelligence
Latest Articles By Laura Patterson
David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create…
Laura Patterson April 13, 2020
Customer Experience
Most of the companies we’ve worked in or have had the privilege of serving face fairly stiff competitors. Competition is…
Laura Patterson March 16, 2020
Strategy
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Vision_Edge_Book_Signing_Edited_2_28_20.mp3 There is a powerful relationship between culture and growth. David Altounian, the Associate Dean of Academic Programs and the…
Laura Patterson March 6, 2020
Business Articles
In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and…
Laura Patterson February 28, 2020
Strategy
It’s tough to gain respect from the leadership team if you can’t show a strong grasp of the business. As…
Laura Patterson February 3, 2020
Strategy
One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services.…
Laura Patterson January 13, 2020
Strategy