There is little precedent to help us understand how COVID-19 might shape consumer trends, especially in light of the technology…
Consumer Marketing
Linda Landers is the founder and CEO of Girlpower Marketing, a boutique public relations and marketing firm specializing in consumer lifestyle brands, with a special expertise in marketing to women. She is a senior communications strategist with proven success developing integrated, award-winning marketing and brand building campaigns.
Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older brands. Accounts under her direction have included Procter & Gamble (Ivory, Old Spice, Pampers, Metamucil), United Airlines, Taco Bell, Hilton Hotels, Kashi, Seneca Farms, 8th Continent Soymilk, Disney Interactive, Barnes & Noble, Karen Neuberger, Polaroid and XM Satellite Radio.
Linda has been quoted in Brandweek, Adweek, PRWeek, CNBC, Forbes and USA Today, and speaks frequently on consumer marketing as well as the purchasing power of women. https://www.girlpowermarketing.com
Specialties: Traditional PR and digital marketing, influencer engagement, content strategy & development, social media campaigns, website design, special events.
Industries of Expertise: food & beverage, health & wellness, travel & hospitality, CPG and consumer lifestyle brands.