Both in-person and online shopping are growing in their own ways. Since no one can predict the future, marketers need…
Marketing
Driven by a passion for marketing and 25 years helping companies of all sizes drive awareness, engagement, response and ROI, I launched Marketing Initiative Worx to help companies and agencies drive their business by taking their marketing to the next level. I founded the company on the belief that defining a company or agency's core difference, messaging and target personas is paramount for success. That the most effective, results-driven marketing plans are rooted in strategy and driven by the specific needs and preferences of the target personas. And, that all touch points can and should work together to deliver maximum impact.
I help companies further define their brand value, difference, and target personas, and create their distinct marketing road map for success. I plan, execute, refine and repeat to continually increase engagement, revenues and ROI. From website design, SEO, SEM, social media to inbound and outbound initiatives, I employ a strategy first philosophy and incorporate the content marketing discipline in each and every relational engagement.
I have launched and propelled brands for companies such as Seneca Foods, Heritage Foods, Heinz, Toshiba, Pleasant Holidays, Kaiser Permanente and J.D. Edwards and have a proven track record for increasing sales, revenue, engagement and ROI.
Specialties: Branding, brand strategy, marketing strategy, marketing planning, corporate positioning, web site design, SEO, social media, H2H marketing and marketing consulting. Industries of expertise include Food & Beverage, Travel/Hospitality, Healthcare, Insurance, Financial, and Technology.