Louis Columbus, Author at Business2Community

Louis Columbus

Contributor
13 Articles

Louis is currently serving as Principal, IQMS. Previous positions include Director Product Management at Ingram Cloud, Vice President Marketing at iBASEt, Plex Systems, Senior Analyst at AMR Research (now Gartner), marketing and business development at SaaS start-ups. Mr. Columbus’ academic background includes an MBA from Pepperdine University and the Strategic Marketing Management and Digital Marketing Programs at Stanford University Graduate School of Business. Louis also teaches MBA courses in international business, global competitive strategies, international market research, strategic planning, and market research. Mr. Columbus currently is a member of the faculty at Webster University and has taught at California State University, Fullerton: University of California, Irvine & Marymount University. You can reach him on Twitter at @LouisColumbus.

Latest Articles By Louis Columbus

Gartner Predicts Public Cloud Services Market Will Reach $397.4B by 2022

Worldwide end-user spending on public cloud services is forecast to grow 23.1% in 2021 to total $332.3 billion, up from…

Louis Columbus
May 13, 2021
Cloud Computing

What Enterprises Need to Plan For in 2021 When It Comes to Endpoint Security

Bottom Line: Today’s largely-distributed enterprises need to make sure they are putting endpoint security first in 2021– which includes closely…

Louis Columbus
March 29, 2021
Cybersecurity

The Pandemic Is Teaching Enterprises How to Mind The Cybersecurity Gap

30% of US and UK remote workers say their organizations don’t require them to use a secure access tool, including…

Louis Columbus
March 25, 2021
Cybersecurity

10 Ways AI and Machine Learning Are Improving Marketing In 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing…

Louis Columbus
March 5, 2021
Marketing

Top 10 Tech Job Skills Predicted to Grow the Fastest in 2021

According to Burning Glass Technologies, the two tech job skills paying the highest salary premiums today and in 2021 are…

Louis Columbus
January 26, 2021
Business Articles

12 Cybersecurity CEOs On What Each Learned Leading During the Pandemic

Bottom Line: Cybersecurity CEOs’ lessons learned from navigating the pandemic provide a valuable framework for leading and growing a business…

Louis Columbus
December 28, 2020
Cybersecurity

83% of Enterprises Transformed Their Cybersecurity In 2020

73% of enterprises (over 500 employees) accelerated their cloud migration plans to support the shift to remote working across their…

Louis Columbus
November 4, 2020
Cybersecurity

Why Digital Transformation Always Needs To Start With Customers First

Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation…

Louis Columbus
September 14, 2020
Digital Marketing

10 Ways AI Is Improving New Product Development

Startups’ ambitious AI-based new product development is driving AI-related investment with $16.5B raised in 2019, driven by 695 deals according…

Louis Columbus
July 28, 2020
Product Management

How COVID-19 is Transforming E-Commerce

U.S. retailers’ online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in…

Louis Columbus
May 13, 2020
Ecommerce

Machines Protecting Themselves is the Future of Cybersecurity

Bottom Line: Existing approaches to securing IT infrastructure are proving unreliable as social engineering and breach attempts succeed in misdirecting…

Louis Columbus
April 27, 2020
Cybersecurity

COVID-19’s Impact on Tech Spending This Year

The human tragedy the COVID-19 pandemic has inflicted on the world is incalculable and continues to grow. Every human life…

Louis Columbus
March 31, 2020
Tech & Gadgets

What You Need to Know About Location Intelligence in 2020

53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020.…

Louis Columbus
March 12, 2020
Business Intelligence

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