As customer attitudes and behaviors change quickly, companies are realizing the importance of customer intelligence across all departments for their…
Customer Experience
Lynn Hunsaker led company-wide customer experience transformation for many years at Applied Materials and Sonoco Products where her roles included VoC Manager, Customer Satisfaction Improvement Manager, Marketing Director, and Head of Corporate Quality. She is Chief Customer Officer and Chairman of the Board at ClearAction Continuum, helping companies become customer-centered, and accelerating maturity of marketing and customer experience. Lynn served on the Customer Experience Professionals Association's Board of Directors, and her CXPA-recognized CX Masterclass has participants from more than 70 countries. She taught Marketing for 10 years at San Jose State University and Silicon Valley UC Santa Cruz Extension and UC Berkeley Extension. Lynn is past president of Silicon Valley American Marketing Association and Bay Area Association for Psychological Type. She is 1 of 5 CustomerThink Hall of Fame authors and has authored 6 best practices studies on Marketing Operations and B2B Customer Experience, plus 3 handbooks, including Innovating Superior Customer Experience. Join the Experience Value Exchange! It is the fastest way for marketing and customer experience teams to increase their strategic impact. https://clearaction.com/team-sport