Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing…
Mobile & Apps
Latest Articles By Madeleine Wilson
You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the…
Madeleine Wilson November 20, 2021
Mobile & Apps
Even if you are a seasoned marketer, it's crucial to understand that app marketing is a whole new game, with…
Madeleine Wilson August 26, 2021
Mobile & Apps
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why…
Madeleine Wilson July 26, 2021
Product Management
While acquiring customers, getting ratings and reviews, and having social proof are the most visible signs of your brand's success,…
Madeleine Wilson July 20, 2021
Customer Experience
Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due…
Madeleine Wilson April 17, 2021
Consumer Marketing
From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make…
Madeleine Wilson April 13, 2021
Customer Experience
This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work,…
Madeleine Wilson November 16, 2020
Product Management
As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more…
Madeleine Wilson November 9, 2020
Digital Marketing
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if…
Madeleine Wilson January 17, 2020
Digital Marketing
“The way we think about this [customer experience] is that it’s not just about customer satisfaction. We live in an…
Madeleine Wilson January 9, 2020
Customer Experience