Now more than ever, marketers need to be strategic and flexible to keep up with changes in consumer behavior. Whether…
Strategy
Latest Articles By Melysa Chong
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C)…
Melysa Chong November 9, 2020
Digital Marketing
In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and…
Melysa Chong May 11, 2020
Strategy