Pauline Jakober

Lead forms have been around for a while in the Google advertising network, but when we first tested them in…

It’s not uncommon for clients to offer us additional PPC budget a few weeks before the end of a fiscal…

Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging. He…

On March 27, Google announced that it would give ad credits to small and medium-sized businesses (SMBs) to help alleviate…

Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your…

By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all…