At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is…
Content Marketing
Latest Articles By Rachel Cunningham
As a seasoned B2B marketing agency, we excel at developing fresh ideas and constantly seek out new trends, strategies, and…
Rachel Cunningham January 10, 2022
Content Marketing
Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation…
Rachel Cunningham December 10, 2021
Content Marketing
What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels…
Rachel Cunningham October 25, 2021
B2B Marketing
Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the…
Rachel Cunningham September 1, 2021
Marketing
We've received feedback from clients who are anxious that the content they create could come off as simple or repetitive…
Rachel Cunningham July 5, 2021
Content Marketing
Wondering what types of content to include in your B2B content marketing strategy? Here is what we recommend to consider…
Rachel Cunningham June 11, 2021
B2B Marketing
Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships…
Rachel Cunningham May 11, 2021
B2B Marketing
We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon.…
Rachel Cunningham March 26, 2021
Content Marketing
Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website…
Rachel Cunningham February 22, 2021
B2B Marketing
You don’t need us to tell you that 2020 changed pretty much everything, from the way you think about social…
Rachel Cunningham February 2, 2021
B2B Marketing
As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries…
Rachel Cunningham October 16, 2020
Marketing
Get a quick overview of content marketing for your B2B firm. Definition of Content Marketing Content marketing includes any resource…
Rachel Cunningham September 28, 2020
B2B Marketing
Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine.…
Rachel Cunningham September 17, 2020
Business Articles
Many great marketers find it challenging to create a content calendar that supports their short and long-term goals. Recently, we…
Rachel Cunningham September 8, 2020
Content Marketing
If you want to increase inbound leads for your business, now is an excellent time to begin content marketing. Regardless…
Rachel Cunningham July 19, 2020
Content Marketing