Susie Marino, Author at Business2Community

Susie Marino

Contributor
12 Articles

Latest Articles By Susie Marino

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will…

Susie Marino
December 13, 2021
Online Marketing

16 Great (and Not So Great) Thank You Page Examples to Learn From

The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this…

Susie Marino
November 29, 2021
Digital Marketing

Multi-Touch Attribution: Tips & Types, Which Model is Right?

I have been out of school for quite a while now, but the word “group project” still haunts me. There’s…

Susie Marino
November 20, 2021
Marketing

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while…

Susie Marino
October 31, 2021
Online Marketing

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy,…

Susie Marino
October 23, 2021
Online Marketing

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

When it comes to PPC, there is no one person who knows all the intricacies of every platform like the…

Susie Marino
October 5, 2021
Online Marketing

15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s…

Susie Marino
August 21, 2021
Facebook

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions…

Susie Marino
August 2, 2021
Online Marketing

3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal…

Susie Marino
July 19, 2021
Online Marketing

Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily…

Susie Marino
May 31, 2021
Online Marketing

How to Set Up Ad Scheduling RIGHT (+ the Finer Details You Need to Know)

If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making…

Susie Marino
May 17, 2021
Online Marketing

Responsive Search Ads Are the New Default in Google Ads: What You Need to Know

One thing we can always count on is that Google Ads keeps us alert. This was confirmed on February 18,…

Susie Marino
March 16, 2021
Online Marketing

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