Here’s a tricky question: which job is a loyalty program better for, keeping customers or gaining new ones? You might…
Loyalty Marketing
Click and collect is a shopping model that became very popular during the lockdowns of 2020. And for good reason:…
Here’s a tricky question: which job is a loyalty program better for, keeping customers or gaining new ones? You might…
The term “early access” is synonymous with exclusivity and privilege. It’s no wonder: having access to products and services that…
Email communication is a tried and tested way to stay in touch with your customers. This is especially true for…
The current situation might look grim, but we still wish to provide you with some insightful reading material about surprise…
Customer lifetime value. CLV. Lifetime customer value. People call this metric by many names, but they all mean the same…