Tim Matthews, Author at Business2Community

Tim Matthews

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4 Articles
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Tim Matthews is VP of marketing @Incapsula_com and author of The Professional Marketer. His additional marketing thoughts are online at Matthews on Marketing.

Latest Articles By Tim Matthews

B2B Marketer Fails, Part 3 – Website Conversion Optimization 

You have spoken to your buyer in terms that they find compelling. You have written helpful and authoritative content that…

Tim Matthews
September 24, 2020
B2B Marketing

B2B Marketer Fails, Part 2 – All Sales Start with Google (or YouTube)

In the first part of this series on B2B marketer failures, I discussed how B2B marketers often overlook that they…

Tim Matthews
August 27, 2020
B2B Marketing

B2B Marketer Fails, Part 1 – You Sell to People, Not Companies

Every month, hundreds of millions of dollars are spent by B2B marketers trying to entice buyers from various businesses to…

Tim Matthews
August 20, 2020
B2B Marketing

3 Psychology Tricks Marketers Use to Make You Buy

We marketers have something in common with magicians. Prestidigitators and product promoters are both students of human behavior. While magicians…

Tim Matthews
January 28, 2020
Marketing

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