Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times…

4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a…

Lack of insights about buyers creates an inability to solve problems In the past twenty years, since I introduced the…

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the…

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the…

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era…

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy The…

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders Gaining buyers’ attention became that much harder during…

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of…

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX ABM (Account-Based…

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth Not all…

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying In…

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the world of business, especially in B2B, words and phrases…

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities Since the buyer…

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some…