In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into…
Branding
There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not so…
Branding
When it comes to branding, consistency is key. And by being consistent, your product or service becomes known to your…
Branding
The “people buy from people” adage is so ubiquitous in business that we don’t even know who actually uttered these…
Branding
1. Defining a brand personality. Brand personality is what connects you emotionally with your prospects and customers. Brands without personalities…
Branding
Brand resonance is the intense psychological connection between consumers and a brand. It refers to how well consumers relate to…
Branding
It is an undeniable fact that every business big or small wants to develop itself into a popular brand. For…
Branding
Building a brand online can be a tricky business. But the benefits can be incredible and there’s no better time…
Branding
It's an exciting time to be a consultant with many areas where you can really succeed. However, not all consultants…
Branding