A branding strategy is, in essence, the blueprint for how you want to build, shape, and share your brand. Whether…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Did you know that 99.9 percent of businesses in the US qualify as “small businesses”? That may seem impossible, but…
As a business counselor for our local Small Business Development Center (SBDC) and a small business mentor for the Service…
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition…
As the world continues to move online at a rapid pace, your business’s digital brand often becomes the first impression…
Whether it’s because your company has an outdated design, is partnering with another brand, is making changes to its products…
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the…
When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his…
In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with…
Have you ever read or heard a phrase associated with a company that automatically makes you think of that brand…