Many naive entrepreneurs think that all web traffic is created equal. They think that marketing is just about advertising. Consequently,…
Online Marketing
Latest Articles By Steven Imke
Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender…
Steven Imke January 20, 2022
Small Business
I've been trying to understand "The Great Resignation," a term used after the pandemic, to grasp why so many people…
Steven Imke December 16, 2021
Small Business
Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in…
Steven Imke December 10, 2021
Strategy
Once a customer agrees to make a purchase, it is not the time to relax or celebrate the victory, it…
Steven Imke November 30, 2021
Sales Management
The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or…
Steven Imke November 22, 2021
Small Business
What are the Maverick principles? Maverick is an acronym for Momentum, Audience, Value, Enjoyment, Relationship, Improvement, Consistency, and Kindness, created…
Steven Imke September 5, 2021
Social Media
As a business counselor for our local Small Business Development Center (SBDC) and a small business mentor for the Service…
Steven Imke August 27, 2021
Branding
A value ladder is simply a sequence of offers that increase in price and value. They are used to build…
Steven Imke August 13, 2021
Strategy
Many business owners who operate out of a brick-and-mortar facility dream of a business reach that spans several locations. Once…
Steven Imke June 6, 2021
Small Business
Do you control your business, or does it control you? Are your daily operations a constant challenge? Are you feeling…
Steven Imke May 28, 2021
Strategy
Social media has matured as a marketing channel over the years and is often paired with other channels like websites,…
Steven Imke May 24, 2021
Social Media
Many businesses struggle with employee issues. Sometimes you can’t count on an employee to make their shift, leaving you in…
Steven Imke May 16, 2021
Strategy
There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory…
Steven Imke April 19, 2021
Strategy
Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t…
Steven Imke April 12, 2021
Customer Experience
https://media.blubrry.com/stevessmallbusinesspodcast/ksient.com/SteveBizBlog/Podcasts-mp3-files/020619.mp3 Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect…
Steven Imke March 17, 2021
Marketing