The business world can be a pretty cutthroat place.

Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on.

This is where branding plays a key role. Creating a brand for your business and building it up can be one of the most fulfilling tasks for you as a business owner. Consistently emphasizing the key aspects of your brand is crucial for your success. The best way to achieve this while keeping everything connected is with a genuine, professionally-made, high-quality logo design.

Having an effective logo design is a make-or-break asset that too many businesses throw to the wayside. It’s unfortunate. There are so many doors waiting to be opened to businesses that see the light and get it designed properly. So here’s 100 reasons why you need a logo: