Years ago, when social networks were new, brands needed to alter their logos so that they would fit into the confines of each site’s profile. Some brands made minor tweaks while others chose to make significant changes.
Fast forward to today, and it seems as if brands have entirely forgotten that these customized images can be an effective way to tell a compelling brand story.
Let’s consider Twitter, Facebook, Instagram, LinkedIn, and so many other social networks. A circle image appears front and center. If a brand’s logo is not circular, an element of the logo can appear instead. Consider the “G” for Google, the “H” for Huffington Post, or the swoosh for Nike.
Recently, I saw some images within circles that were either too large, too complex, or simply too hard to read. This reminded me about the lost opportunity for these brands to tell a compelling brand story with these quick images.
To put it simply, when was the last time that you had a small piece of digital real estate that captured thousands of eyeballs? If you haven’t been advertising during the current challenging COVID era, then it’s probably been awhile.
The time to review your brand’s social circles is now. Here are five tips so that you can be an effective brand storyteller with this important digital real estate:
1. Determine the message or story that you want your social circles to tell.
2. Make sure that your brand’s social circles are consistent across all social platforms.
3. Create the imagery within the circles with as few colors as possible so that the imagery will pop.
4. Include as few words as possible in the circles for clarity.
5. Don’t be afraid to choose a single element from a logo if it is the best option for compelling brand storytelling.
Once you re-launch your social circles, you may be surprised by the buzz your revitalized imagery generates. Good luck!
Image Credit: Morning Brew via Unsplash.
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