Seriously, I scratch my head daily, as way too many unsolicited, non-permission based emails come through to any one of my 3 emails.
I know it’s a part of and fact of web and email life, but it is a big nuisance and a HUGE brand killer.
No permission = No Reply = Block = Waste of time..
What all is considered spam?
Our friends at Wikipedia define spam as “the use of electronic messaging systems to send unwanted bulk messages randomly.” Although email spam is the most common type, the term also covers similar issues in other areas: instant messaging spam, Usenet newsgroup spam, web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, internet forum spam, junk fax transmissions, social media spam, television ads, and file-sharing network spam.”
It is named for Spam, a low quality luncheon meat, by way of a Monty Python sketch in which Spam is included in almost every dish.
Every week, I remove hundreds of comments from my blog and notice thousands more in the admin sections of other blogs I write for. I also see people posting sales spam on my social media. I occasionally glance through them because, as irritating as it is, I’m also curious. A lot of these comments come from other countries and translate into gibberish or are obvious self-promotions for products and services unrelated to my content.
Can you mine spam for some nugget-prospects?
I think so, but why?
Nothing is more harmful, deadly or egregious to a brand than using the powerful communications tools we have without permission and no respect or regard for people’s time and attention. It’s so disrespectful to those of us that follow web, email and social media etiquette.
My friend Chris Brogan offers The Insiders Guide to Social Media Etiqette, a must read.
Here is a great article and info-graphic posted on the Constant Contact Blog: What is Social Spam? (And How to Avoid Creating It)
This is ALL of our responsibility, NOT do it and to call out and report people and businesses who do.
Please stop spamming, respect email etiquette and thanks for doing so.
What do you think?
Author:
Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on Amazon.com and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs. Visit her at www.deborahshane.com.