An outstanding nonprofit board begins with a truly great board chair. Why? The chair is the leader and sets the…
Non-Profit Marketing
Non-Profit Marketing
Are you thinking about running a contest but feel intimidated by case studies, articles and reports which all seem to…
Non-Profit Marketing
Imagine yourself walking out of a subway station. You are presented with two options: escalators or stairs. What would need…
Non-Profit Marketing
For-profit and nonprofit businesses ultimately have the same objective: make money. Whether you’re selling a tangible product or service or…
Non-Profit Marketing
The Internet of Things has the potential to irrevocably change the nature of society; including the not-for-profit industry. It also…
Non-Profit Marketing
Before you answer that question, ask yourself a different question: Which came first – the chicken, or the egg? Many…
Non-Profit Marketing
One of the hardest things for businesses to do is to gain a positive public image. There are many ways…
Non-Profit Marketing
It’s great to see nonprofits embracing digital content, especially video. In fact, our own survey shows that about 50% of…
Non-Profit Marketing
If you are a strong believer in “relationship fundraising,” which I have been ever since reading the classic and game-changing…
Non-Profit Marketing
Yes, it’s that time of year again! As much as 80% of your fundraising revenue is at stake based upon…
Non-Profit Marketing