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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

Engagement: What is it, Really?

Gone are the days when the number of unique visitors to your website was the most important metric to follow.…

Dale Keipert
March 31, 2020
Online Marketing

6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are…

Pia Tserkonis
March 30, 2020
Online Marketing

Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services

Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for…

Mark Irvine
March 25, 2020
Online Marketing

How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and…

Mark Irvine
March 23, 2020
Online Marketing

6 Google Display Network Mistakes You Need to Avoid

Regardless of your industry or budget size, there are some basic guidelines I follow when managing campaigns on the Google…

Joe Martinez
March 20, 2020
Online Marketing

UTM Parameters: A Complete Guide for Traffic Attribution

Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the…

Ahmad Kanani
March 2, 2020
Online Marketing

Performance UX: The Key to Increasing Conversions

Performance UX (PUX) is an ongoing system of design improvements that increase conversion rates and other KPIs. Instead of running…

Billy Farroll
February 24, 2020
Online Marketing

7 Must-Have Lead Generation Tools to Grow Your Business in 2020

Does the slow flow of high-quality leads upset you? Well, you’re not alone. According to a survey, 59% of marketers…

Lilach Bullock
February 24, 2020
Online Marketing

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I'd like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you're…

Brian Basilico
February 21, 2020
Online Marketing

20 Best Free Local Online Business Directories & Listing Sites You Need To Be In

Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start…

Jeff Previte
February 20, 2020
Online Marketing

10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)

Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing…

Micah Lally
February 17, 2020
Online Marketing

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