There are many things that make a successful brand, but none is as frail and hard to measure as a…
Social Data
Social Data
Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’ companies,…
Social Data
Remember these days when almost the only way for people to discover a brand was to hear about it from…
Social Data
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive…
Social Data
Why do some customers choose your business over others? How is it that some companies get shared on social media…
Social Data
What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook's ability to see your personal data has been…
Social Data
Wouldn’t it be amazing if there were a universal language? A way to quickly and easily communicate with people all…
Social Data
From September 1st 2015 to June 23rd 2016 the polls were clear that Britain would vote to remain in the…
Social Data
Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means…
Social Data
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and…
Social Data