We're getting close to the arrival of royal baby number 2, and as expected, there has been a lot of…
Social Data
Social Data
As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your…
Social Data
Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce…
Social Data
I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by…
Social Data
Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on…
Social Data
Imagine you set out on a road trip. You packed the car, made a playlist, and set out to drive…
Social Data
Social media platforms are eating every other traffic source’s lunch. Formerly, organic search (i.e. Google, Bing, Yahoo, etc.) made up…
Social Data
As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the…
Social Data
Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect,…
Social Data
We all know that billions of conversations take place online everyday, and that analyzing those conversations can provide insight into…
Social Data