Image by Pete Linforth from Pixabay Connecting with your customers and prospective customers is crucial if you want to build…
Customer Experience
Angela Hausman, PhD
Contributor
109 Articles
I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats. I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.
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Latest Articles By Angela Hausman, PhD
Photo by NastyaSensei from Pexels Expanding a business is a daunting step for any business owner or entrepreneur – but…
Angela Hausman, PhD June 6, 2020
Strategy
Effective marketing strategies rely on a number of factors including the needs, desires, and preferences of the target market, strategies…
Angela Hausman, PhD June 4, 2020
Marketing
We are in a computerized world, and that comes with all kinds of pros and cons. And, one of those…
Angela Hausman, PhD May 27, 2020
Cybersecurity
Image by cheskapoon from Pixabay While some brands focus solely on digital marketing, the most successful businesses realize the importance…
Angela Hausman, PhD May 25, 2020
Marketing
In a world disrupted by a pandemic, online retail sales exploded. Sure, more retail sales moved online over the last…
Angela Hausman, PhD May 22, 2020
Ecommerce
Photo by Caio from Pexels When people want to find something out, they often turn to Google first. We even…
Angela Hausman, PhD May 20, 2020
Marketing
Image courtesy of Pexels In the crazy world we live in today, you and your employees are likely working from…
Angela Hausman, PhD May 19, 2020
Business Articles
People are overloaded with information these days. For marketing professionals, this means that your content strategy needs to work harder…
Angela Hausman, PhD May 18, 2020
Content Marketing
Image by Free stock photos from www.rupixen.com from Pixabay Digital marketing is one of the fastest-growing fields today. It is…
Angela Hausman, PhD May 17, 2020
Cybersecurity
Content is an important part of any digital marketing plan. In fact, both SEM (search engine marketing) and SMM (social…
Angela Hausman, PhD May 15, 2020
Content Marketing
When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital…
Angela Hausman, PhD May 13, 2020
Business Articles
Previously, I wrote a post about the myth of viral marketing — the idea that you can create a piece…
Angela Hausman, PhD July 25, 2014
Content Marketing