Image courtesy of Slideshare Building a business is hard and retail business is especially hard. Many retailers were forced to…
Strategy
Angela Hausman, PhD
Contributor
109 Articles
I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats. I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.
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Latest Articles By Angela Hausman, PhD
Digital media and marketing, and specifically digital marketing, are not the same thing. Just like marketing includes more than just…
Angela Hausman, PhD September 4, 2020
Digital Marketing
It’s clear that in today’s world, where everyone is online, digital marketing is a smart way to promote your business.…
Angela Hausman, PhD August 25, 2020
Digital Marketing
Opportunities for digital marketing professionals are still expanding, even though the image above is from 2017. Finding specific data on…
Angela Hausman, PhD August 20, 2020
Digital Marketing
It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained…
Angela Hausman, PhD August 7, 2020
Blogging
Photo by Sharon McCutcheon from Pexels The best marketing strategies focus closely on particular segments of your target audience; crafting…
Angela Hausman, PhD August 4, 2020
Marketing
Few business ideas are as simple or accessible as opening your own eBay store. Anyone can do this, and it’s…
Angela Hausman, PhD July 24, 2020
Ecommerce
Photo by Anna Shvets from Pexels As a good product manager, you routinely monitor key metrics that track the performance…
Angela Hausman, PhD July 16, 2020
Product Management
Photo by Lukas from Pexels The online world is a challenging place, especially when it comes to running an online…
Angela Hausman, PhD July 8, 2020
Cybersecurity
Deciding to start a business is not an easy choice; it comes with many unknowns, risks, and planning hurdles. If…
Angela Hausman, PhD July 1, 2020
Business Articles
Photo by Gerd Altmann from Pixabay OK, I warn you this post is pretty long. That’s because there’s speculation that…
Angela Hausman, PhD June 29, 2020
SEO
Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small…
Angela Hausman, PhD June 23, 2020
Strategy
Image by Mediamodifier from Pixabay Cart abandonment is a major issue for any e-commerce site. It happens when a customer…
Angela Hausman, PhD June 20, 2020
Ecommerce
Image courtesy of Free-Photos from Pixabay A BYOD policy (bring-your-own-device) is increasingly common in business, especially with everyone working from…
Angela Hausman, PhD June 16, 2020
Cybersecurity
Photo by Austin Distel on Unsplash More than 90% of marketers use digital content to connect with their customers. At…
Angela Hausman, PhD June 16, 2020
Content Marketing
Marketing your business the right way is complex with a wide range of potential strategies and even more options when…
Angela Hausman, PhD June 8, 2020
Marketing