Angela Hausman, PhD

Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows…

To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of…

Every blogger wants their blog to rank in the top position in Google search results since users commonly select results…

Image courtesy of Upraise Today, existing knowledge becomes obsolete in the blink of an eye. And, there’s so much you…

Starting a small business or a company with high growth potential is an extraordinarily difficult task; with lots of demands…

Everybody knows that big data is a driving force in business and it’s more important than ever to collect and…

I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron Johnson, formerly…

Starting your own business or a career in business involves more than just hard work, knowledge, and patience; it also…

For many small businesses, 2020 was a year of stagnancy, business upsets, and loss, if not failure and bankruptcy. But,…

Image courtesy of Google Marketing in the 21st-century is more complex and technical than ever before due to changes wrought…

Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel marketing and metrics…

Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus –…

Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to…

If you’ve never heard the term digital transformations, then you’re in luck. Today, we’ll talk about why you need digital…

In 2020, we all had to work from home, and 2021 isn't beginning much differently. However, if the experience of…