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Business Articles
Angela Hausman, PhD
Contributor
109 Articles
I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats. I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.
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Latest Articles By Angela Hausman, PhD
Trade shows are really a fantastic way to build awareness of your products and are indispensable when your product benefits…
Angela Hausman, PhD January 6, 2021
Strategy
Photo by Julian V from Pexels Today, in my series on the keys to business success, we’re talking about the…
Angela Hausman, PhD December 23, 2020
Strategy
Third-party organizations that supply goods and services to a business are so commonplace these days that we often forget how…
Angela Hausman, PhD December 13, 2020
Product Management
Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing…
Angela Hausman, PhD December 10, 2020
Social Media
Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a…
Angela Hausman, PhD November 24, 2020
Email Marketing
Courtesy of BCG Today, investing time, effort, and money to create your online presence is crucial. With almost 4.57 billion…
Angela Hausman, PhD November 10, 2020
Online Marketing
Maybe you never considered that, when you build a team within your organization, that’s marketing. Far too often, businesses forget…
Angela Hausman, PhD November 9, 2020
Strategy
It’s clear that video sharing is thriving online because people enjoy video marketing strategies. In fact, viewers watch over 500…
Angela Hausman, PhD November 8, 2020
Business Articles
Image courtesy of B2C When a business owner repeats the strategies everyone else uses, they don’t give customers a reason…
Angela Hausman, PhD November 6, 2020
Marketing
Image courtesy of Host Papa It’s quite amazing how critical content is for your digital strategy. Not only does content…
Angela Hausman, PhD October 28, 2020
Blogging
You use technology in your business to boost productivity. When you choose the right tools and use them well, technology…
Angela Hausman, PhD October 27, 2020
Tech & Gadgets
Image courtesy of Group Map Developing a perceptual map is an important element in determining marketing strategy for your firm,…
Angela Hausman, PhD October 20, 2020
Marketing
Content marketing might be the most hard-working of all digital marketing strategies, yet it often gets overlooked as busy businesses…
Angela Hausman, PhD October 16, 2020
Content Marketing
Image courtesy of Spiegel Medill at Northwestern Customers’ expectations for online shopping are increasing as technology evolves and social media…
Angela Hausman, PhD September 30, 2020
Customer Experience
Who you gonna call? No, not the Ghostbusters – a digital marketing agency. At least, that’s how most people react…
Angela Hausman, PhD September 8, 2020
Marketing