Angela Hausman, PhD

The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced…

Businesses survive or fail based on their ability to attract and retain customers since this is the most important form…

In the middle of the COVID-19 pandemic, social agony, and the instability of finances, the number of businesses facing a…

In the days when customers came to your store to buy products, building trust and credibility for your business was…

Choosing a website hosting service for your new website or changing up your existing website hosting is an important decision…

It seems like digital advertising is all the rage today with everybody advising businesses to incorporate digital advertising into their…

Building a collaborative workforce is one of the most critical steps you need for long-term survival. When you have employees…

Do you have a company that sells products online? Then, one of the most critical factors you need to succeed…

This isn't the first post here about digital marketing tips to help your business, and it won't be the last.…

It's well-known that many small businesses faced difficulties during most of 2020, with some facing bigger challenges than others. As…

The simple truth is that you can’t expect people to buy your products or pay for your services if they…

Customer reach refers to your brand’s visibility and reach. This encompasses a wide range of strategies and yields a domino…

Every site online is consumable in some way. Whether your site is a blog that offers information, a store that…

Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many…

Supply chain optimization helps you meet consumer demand by delivering products to customers at the right location, at the right…