Every business shares the same aim: to boost profits by gaining and keeping more customers, increasing the average order size,…
Angela Hausman, PhD
I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats. I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.
Latest Articles By Angela Hausman, PhD
Image courtesy of Open View Partners You face competing demands as you work to manage and oversee all the operations…
Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal…
As a business, your overarching goal is to grow the business with new customers, increased sales, and building a brand…
If you’re looking for reasons why you should hire an Instagram expert for your business (and you probably should), then…
The rules of search engine optimization (SEO) are forever changing. Gone are the days when you could climb to the…
Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much…
The one thing COVID-19 has taught business owners is the importance of remote access to data and processes. Many businesses…
Creating an excellent content marketing strategy should focus on your company goals then develop a plan to help you achieve…
Starting an online business is quite popular now because it greatly lowers the initial costs that new entrepreneurs used to…
You’ve likely heard someone say they’re good at multitasking or even consider yourself a great multitasker. Simply put, multitasking is…
In today’s digital marketing landscape, a website is an indispensable business tool. It serves as the face of your brand…
When it comes to growing your online business, picking the right mix of digital marketing strategies can make all the…
Not all businesses have a big budget dedicated to their marketing efforts. Yet, you must allocate a sufficient budget to…
When you run any kind of online business, you must ensure you continuously drive traffic and convert a high percentage…
You worked hard to build your website. You created a mobile-friendly website, published new content over the months and years…