Daniel Hopper

If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable,…

Advertising. It’s everywhere. We're exposed to hundreds of advertising messages daily, so our brain starts to filter them subconsciously. But…

Anyone browsing Instagram is bombarded with hashtags, but how much purpose do they serve on Social Media? Is less more?…

Influencer Marketing is one of the biggest marketing trends for the past five years. If you spend much time browsing…

A marketing strategy is shaped by a businesses’ strengths, opportunities, and goals, and directs the more specific deliverables of the…

Customer service is a vital component of the consumption experience to any firm who wants to retain customers and grow…

Who are you targeting? Often when you ask a small business owner who they are targeting as customers, their response…

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is…

Networking is a powerful tool for business people to meet relevant people that can help them further their career, whether…

The power of branding in the twentieth century is obvious. Brands such as Google, Apple, Nike, and McDonalds are globally…

Market research plays a key role in helping businesses to better understand their customers and marketplace, to help them make…

LinkedIn is a fantastic platform for lead generation and increasing your brand awareness with your target market. Especially if you…

Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced…

Loyal customers are profitable to a business. We need to look after them. This week's blog discusses the topic of…

Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the…