Is it a marketing funnel or is it a sales funnel? It really is both. Both need to work together…
Sales Management
Latest Articles By Daniel Hopper
We only want to market to the people who are most likely to be profitable customers right? Grouping these people…
Daniel Hopper May 30, 2020
Strategy
Welcome to another Blog. This week, I am going to discuss ten ways you can market your business online for…
Daniel Hopper May 15, 2020
Online Marketing
People are a lot more alert to the intentions of marketers than they used to be 50 years ago. Consumers…
Daniel Hopper May 9, 2020
Marketing
If we do not understand our customers, how do we give them what they want? There are so many options…
Daniel Hopper May 6, 2020
Customer Experience
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding. Beverland (2018)…
Daniel Hopper April 29, 2020
Branding
Social Media Trends for 2020 As a marketer or small business, it’s important to stay on top of all the…
Daniel Hopper April 27, 2020
Social Media
Community is important to consumers. A strong motivation for community membership peoples’ desire to interact with like-minded others. Gives people…
Daniel Hopper April 9, 2020
Strategy
Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything…
Daniel Hopper April 2, 2020
Branding
The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago.…
Daniel Hopper April 1, 2020
Marketing
What is Authenticity? Authenticity has become somewhat of a "buzzword" over the past few years, and marketers have been scrambling…
Daniel Hopper March 27, 2020
Strategy