Daniel Hopper

Mass marketing is inefficient and expensive. Would it not be great if you could cut out the middleman and advertise…

We learn to write from a very young age. At school, reading and writing is first skills we learn. It's…

The internet is a massive part of our lives. We use the internet for all sorts of things — to socialise, learn,…

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will…

A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation.…

Do you have a local sports club that you support? Sponsors help them operate through providing funding or support in…

Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now,…

Have you ever noticed in the big movies how often you see major brands? More often than not, the PC…

As a business, we need to capture the attention of potential customers as quickly as possible by telling them how…

A common mistake from beginner marketers is confusing their businesses brand image with their brand identity. I get it. They…

The better we understand the theory, the better our decision-making becomes, without even having to think about it. Marketing is…

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how…

With over 90% of the search engine market, it is important for businesses that they are easily found through Google…

Affiliate Marketers act like a salesforce for a business. Marketing can be a costly investment for businesses. Big investments into…

Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses…